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AI and Media
August 12, 2025

AI is Not the Threat. Inaction Is.

Nota Staff

The Reuters Institute’s 2025 Digital News Report confirms what many in the industry have sensed for years: the audience has moved on, even if many newsrooms have not.

For the first time in history, more Americans now get their news from social media and video platforms than from TV, websites, or apps. For Gen Z, platforms like TikTok, YouTube, and Instagram are not just supplements. They are the front page.

“The big question is what will newsrooms do?” — Samantha Ragland, API

We believe that the answer is not to panic or pivot. It is to finally build the infrastructure that meets audiences where they are and to do it with tools that preserve the values and voice of local journalism while unlocking new forms of distribution, engagement, and sustainability.

The Problem Isn't AI. It's Legacy Thinking.

Too many local publishers missed the first “pivot to video.” Multimedia journalists were sidelined. Social content was treated as an afterthought. And the tools that could have unlocked scale and speed for small teams were never adopted.

Now, with AI advancing rapidly and public trust in local news still intact, the opportunity to get it right has returned.

What Makes Nota Relevant Now

Nota builds assistive AI tools specifically for digital publishers. Our mission is not to replace journalists. It is to equip them with what they need to succeed in a platform-first, multi-format world.

Here is how Nota meets this moment:

  • Text to Video. Audio to Social. At Scale.
    Our tools like DRAFT, CLIP, and VID turn a single piece of content into multiple formats with minimal effort.

  • Feed-Ready, Platform-Optimized Output
    Stories can be shaped for TikTok, newsletters, Instagram Reels, broadcast, briefs, or longform automatically.

  • Control Without Complexity
    Journalists review, edit, and approve everything. We believe in AI that works alongside people, not instead of them.

  • Built for Local, Not Just National
    We are actively working with news deserts, civic data feeds, and hyperlocal publishers to rebuild relevance where it matters most.

  • Cost-Effective and Scalable
    Our partners do not need to hire ten new video producers. With Nota, one journalist can cover, package, and distribute content across every format that matters.

This Isn't a Trend. It's a Transition.

Audiences are not experimenting with new platforms. They live on them. Younger generations are not waiting for websites to load. They are swiping, watching, listening, and engaging. If your newsroom is not showing up in those feeds, you are not just invisible. You are irrelevant.

But irrelevance is not inevitable.

The Road Ahead

AI-powered summarization. Automated content packaging. Platform-native distribution. These are not concepts for the future of the newsroom. They are what is required today.

And that is why Nota exists. We are building the infrastructure to help local news stay relevant, visible, and trusted without burning out the people who make it happen.

The platforms have changed. The expectations have changed. With the right tools, local journalism can change too.

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